Thursday, 24 August 2017

Google Analytics

Google Analytic

google-analytics

 

  Google Analytics is a free web analytics service offered by Google which tracks and reports website traffic. Google launched the Web analytics in November 2005. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics analysis can also identify where visitors came, How long they stayed and also their geographical position.

Visits 


  • Visits represent the number of times the website was visited, without regard to repeat visitors.  
  • Page views represent the total number of pages that visitors looked at on our site.  
  • Visitors represent the number of actual people that visited our site.


 These  visits can classified as

  • Direct visit / Natural visit
  • Organic visit
  • Referral visit
  • Social media visit

Direct visit


Visitors who visited the site by typing the URL directly into their browser. 'Direct' can also refer to the visitors who clicked on the links from their bookmarks / favorites, links within emails, or links from documents. 

Organic visit 

Visitors referred by an unpaid search engine listing, e.g. a Google.com search.

Referral visit


Visitors referred by links on other websites. 

Social media visit 


The social media vistit occure from twitter, facebook.


Get Started With Google Analytics

To install google analytics, first we need the  google analytics account. If you have a google account, then we can set up google analytics with that google account. The account Set up  can be done in the following steps.

  •   Login to your google analytics through  google.com/analytics. 
  •  Click Sign In on right side of the window. 
  •  Click Analytics button and you will redirect to the following page
  • Click Sign Up button and it will redirect to the following page which shows the information of our website.
  • Select the website tracking ID, it will be default. And setting up the account by adding account name. 
  • Setting up the property by adding the website name or blog name. 
  • Add the website or blog URL in the next text box with https:// certificate for the security of sites.



  • Select the Industry category as per the website's requirement. For a blog we can add reference or other option. 
  • Choose the Reporting Time zone as per the working country. Here we can choose India as per our choice.   
  • After setting up the account click the Get Tracking ID button. 
  • You will get a google Analytics terms and conditions, which you have to agree by click I Accept.
  •  Then copy the Tracking ID 
  • Go to our blogger.
  • Take settings > Other and paste Id on google analytics text box.  
  • Click save settings and go back to analytics page.
  •  Copy the tracking code. Because we have to install this on every pages of website to know the website status. 
  • Go to blogger. Select Theme > Edit HTML. Paste code inside the head section (before </head>).
  • Click Save Theme. 
  • Now Analytics tracking code is installed. 
  • Then go to Google analytics. Click on All Website Data on the top left hand side and choose website data.  
  • Next step is to view the google analytics data. For this go to google analytics page and click Real time > Overview. Then we can get the real time tracking overview of our website or blog.





 As follow the tracking procedures, we get the current position of websites like number of visits, devices used for visit, time of visit etc.


Also visit my previous post Google Webmaster tools and techniques for more details. 











 




















 

Google Webmasters Tools and Techniques

Google Webmasters Tools and Techniques

webmaster tool

 

The Google Webmaster Tool is a platform for Google to advice webmasters for optimizing their websites  and also allows webmasters to check indexing status and optimize visibility of their websites and it is a free tool or service by Google to the webmasters.It also allow us to list the top rated Web pages.It allows you to communicate with Google and also able to identify whether any malware is affected or not. 

Verification

 

 If you are a blogger then you can verify your article using Webmaster tool.

Methods for verification

fetch as google
  • Publish your own blog using a blogger.
  • Log on to google Webmaster tools.
  • Copy the URL of the blog using .com extension.
  • Go back to webmaster tools and paste the URL in the text box provided.
  • Click on add on property button.
  • Then the prompt will redirected to another prompt.
  • Click on HTML tag. 
  • Copy the meta tag given in the Text box. 
  • Go back to Blogger Dashboard and click on, Theme and Edit HTML. This will allow you to edit the HTML of your blog template.
  • In the HTML find the <Head>portion and paste the meta tag before the closing of </Head> 
  • Then go to “search console and press verify button
    Then you can see a green tick if you have successfully verified your Ownership.
  • Fetch As Google And Submit To Index.
  • After clicking the continue from the verification message, the page will redirect to the blog dashboard.

     crawl on webmaster

    Crawling is the process performed by search engine crawler, when searching for relevant websites on the index. On the left side of the screen, we can see the "Crawl" option. Click on it and choose "Fetch as Google" option. The page will redirect to the following screen

    fetch as google


    • If you need to fetch entire blog, then leave the text box blank. Otherwise enter the URL of the page you need to indexed. 
    • Click the "Fetch" button.
    • After  indexing has finished, there will be a "Request Indexing" button on the screen.
    • You will be given the options of "Crawl Only This URL" ( fetching/submitting one specific page) and "Crawl This URL and its Direct Links" (index the blog and its links).
    Select as per the need and click Go.

     

 


Wednesday, 23 August 2017

SEO On page optimizations tips and guidelines

 

Tips for On page Optimizations..

On page optimization is one of the  SEO optimization technique in SEO which improve the quality and ranking of the websites. The important factors that affect On page optimizations are
  • Title
  • Keyword
  • Proper URL
  • Meta description
  • H1 H2 tags
  • Fast loading page
  • External links
  • Mobile friendly pages and
  • Social media connections
Title plays an important role in an On page optimization that the user should able to understand the content from a simple small title.
Keyword provide the user to search or find results with easy. It also  phrases in the web content that make it possible for people to find your site through search engines.
proper URL  URLs are considered as the effective building block of search hierarchy,and hence it should be good and effective since the URLs are often the first thing Google and customers will see.
Meta descriptions is the 150-160 character snippet to avoid which is used to summarize a web page content, it is an important factor in Onpage optimizations. The meta description should be unique and it can appear in the same website but not in others. Characters should have a meta description of 1024.
H1 H2 tags
The h1 tag should contain your main or focusing keywords, ones that closely relate to the page title and are relevant to your content. The h2 tag is a subheading and should contain similar keywords to your h1 tag. While choosing h1 and h2 tags the heading should similar enough. 
Fast loading pages provide user to use the web pages with ease, And hence the pages should simple enough to load the pages more fast with less time.
External links are hyperlink were the source domains have connections with other domains With good content and a good selection of external links make visitors may even bookmark your site and use it as a jumping off point.
Mobile friendly pages are those pages that provide the user to see the pages without tapping over the screen, and the user is able to scroll the pages horizontally rather than vertically.
Social media connections with web page enable you to share your content to a wider audience, boosting exposure for your pages which then impacts your search rank by increasing the activity and back links to your pages. 

Image optimization

 

As the name indicates image optimization means bringing the correct picture in the correct spot. Image can be added to Webpage using the proper HTML tags. An image in the web page provide the reader or user to get more clarity about the topic and also help to spend more time on WebPage.
The ALT tag allows us to specify alternative text for the images.In blogger ALT name can be provided directly through image properties or can be given directly through HTML tags.The contents of the ALT attribute should be able to provide the information about the picture.If we are using a link in place of image then it can be provide as anchor tag also.

Anchor tags

 

Anchor tags can be provided through  HTML tags or can be provided directly  by selecting the link and giving appropriate link over it. Suitable anchor tags provide the user to convey the links more effectively. It also helps the google to identify the page that we are linking and also help to increase the relevance of page.
Eg:<a href=”https:rizwinkn.blogspot.com”></a>
Will provide a hyperlink to rizwinkn.blogspot.com

Authorship optimization

 

Authorship optimization is the way for the web page or article to connect with google profile to their published content to create ownership.Authorship provide authority and validity to the content readers, Authorship is only for article and not for websites.

Also visit my related blog History and evolution of SEO 

Monday, 21 August 2017

History and Evolution Of SEO

seo

  History and Evolution of SEO

SEO is the search engine optimization technique developed by Google to improve search engine rankings and quality of websites.
The early 2000's was where Google slowly began its takeover and begun to set the guidelines of basic SEO. 
In 2001 Google begun to think more about SEO when people doesn’t find any results on their search queries.
The early search engines requires webmasters to submit their link and the search engines usually display complete lists of Web sites based on the keyword.
As the number of Web sites on the Internet continued to increase, these early search engines became increasingly unwieldy and hard to use.   
Later people started to create non quality websites and Google started ranking system to rank these websites according to certain conditions and criteria.
The different criteria’s are,

1)Content specification were the pages having more content list first, due to this reason people began to stuff the keyword with no reason and is updated by the Google using,

2)Link specification were the pages having more links list first, which later lead to link selling and buying between people and is replaced by

3) Quality link specification were the page or website is listed according to the quality of links and google began to degrade the rank those who involved in buying and selling.
To stop the following links Google introduced "no follow links" to restrict others from following the web page or website.
In 2008 and 2009 Google introduced new programs and updations to develop the search quality and search  results and introduced pogo sticking were Google degrade the  website or page whenever the people exit from the website immediately. 
SEO optimization includes
  •  Off Page Optimization And
  •  On Page Optimization
onpage-offpage


 Off Page Optimization

Off page optimization is used to improve search rankings in search results. This kind of optimization technique is not performed inside the website rather it is performed outside the website.
eg: social media marketing, link building.

 On Page Optimization

On page optimization improve the the website or list the website on search results. This is usually controlled by webmasters or SEO masters. The things that affect on page optimization are proper title, proper URL,suitable keyword,mobile friendly page, fast loading page, External links, social media connections etc.

White hat and Black hat SEO

White hat SEO means the optimization is done in the ethical or in the correct way. They usually produces original and quality contents.
Black hat SEO is the just opposite of white hat, were is done not in an ethical way and is done based on quick returns and profit and is punishable.

Google often optimize the web page or website using three methods
crawling-indexing-ranking

Crawling is done by web crawler which is used to find page or information
Catching is the process of collecting information from certain Web Pages or websites.
Indexing means, as the name indicates it list the page according certain rankings and conditions.

Google Adwords and Adsense
adwords-adsence

After getting popular among people Google introduced ad words by adding keywords in displaying advertisements based on CPC(cost per click) were the owner have to pay money based on the number of clicks.
Ad sense was introduced  among publishers by the Google were advertisement is displayed on there Web Pages and portion of commission/profit is distributed among them during each visit.

Google updates

Panda update[2011]
google-panda
Panda update was introduced by the google in 2011 to avoid content spamming, the major examples of content spamming are, content duplication, content spinning, keyword stuff, low quality contents etc. Google also introduced sandbox were untrusted or doubtful contents are stored.

Penguin update[2012]
google penguin
Penguin update was introduced by Google in 2012 to avoid link spamming through link exchange, link buying and selling, wiki spamming, guest blogging etc. The major aim behind the introduction of penguin was to improve the local results.

Pirated update [2012]
google-pirate
Pirated update was introduced by the google against the coping of content from one web page/website to another. During those occasions the company can register complaints against them according to DMCA(Digital millennium copywrite Act).

Humming bird update[2013]
google hummingbird
Humming bird update is the precise and fast update platform which list a set of queries depending on the word.

Rankbrain update[2015]
google-rankbrain

Rankbrain update was introduced in 2015 which uses artificial intelligence for search queries and produce optional queries to the user according to the keyword.

Mobilegeddon update[2015]
google-mobilegeddon

Mobilegeddon  update was introduced by google in 2015 to make website mobile friendly and provide visuals without tapping over the screen, it also make the way for the website to scroll the page vertically rather than horizontally. 




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